Effective Date: 11 May 2025
1. Who We Are
SM Business Growth Solutions Ltd,, trading as Sudha Mani or Sudha Speaks, is the data controller of your personal data.
Registered address: Clyde Offices - 2nd Floor , 48 West George Street , Glasgow , City of Glasgow, Scotland, G2 1BP, United Kingdom : Email: connect@sudhamani.com
2. What Data We Collect
We may collect the following categories of personal data:
- Identity Data – Name, title, business name (if applicable)
- Contact Data – Email address, phone number
- Technical Data – IP address, browser type, time zone, device identifiers
- Usage Data – Information about how you use our site, services, quizzes, or digital tools
- Marketing Data – Your preferences in receiving marketing communications
3. How We Collect Your Data
We use various methods to collect data from and about you including through:
- Forms you complete (newsletter signup, contact, quiz)
- Cookies and analytics tools (Google Analytics, Beehiiv, Facebook Pixel)
- Direct interactions (email correspondence, consultations)
- Automated technologies as you interact with the Site
4. Legal Basis for Processing
Under the GDPR, we rely on the following lawful bases:
- Consent – When you opt in to receive communications
- Contract – Where processing is necessary to deliver services you've requested
- Legitimate Interests – To improve our services and understand our audience
- Legal Obligation – Where required by law or regulation
5. How We Use Your Data
We use your personal data to:
- Provide and manage services or digital products
- Send marketing emails (with your consent)
- Analyse usage and improve the Site
- Administer quizzes, lead magnets, or promotional offers
- Respond to enquiries and provide customer support
- Comply with legal or regulatory requirements
6. Sharing Your Information
We do not sell your data. However, we may share your data with:
- Trusted service providers (e.g. Beehiiv, Google Workspace, Thrive Themes, payment processors)
- Professional advisers (e.g. legal, financial)
- Government bodies, when required by law
7. International Transfers
Where data is transferred outside the UK or EEA, we ensure adequate safeguards such as:
- UK/EU Standard Contractual Clauses (SCCs)
- Providers certified under data transfer frameworks
8. Data Retention
We only retain your personal data for as long as necessary:
- Newsletter data: until you unsubscribe or after 24 months of inactivity
- Client or enquiry data: for 6 years to comply with tax and legal obligations
- Quiz or analytics data: anonymised or deleted after 12 months
9. Your Rights
Under UK and EU GDPR, you have the right to:
- Access your data
- Request correction or deletion
- Object to processing
- Withdraw consent
- Data portability
- Lodge a complaint with the ICO or your local data authority
10. Cookies
We use cookies and similar technologies for analytics, functionality, and marketing.
You can set your browser to refuse all or some browser cookies. See our Cookie Policy for more information.
11. Data Security
We implement appropriate technical and organisational measures to safeguard your data including:
- SSL encryption
- Access controls and secure servers
- Data minimisation and retention policies
12. Third-Party Links
Our site may include links to third-party websites, plugins, or applications. We do not control these third parties and are not responsible for their privacy practices.
13. Changes to This Policy
We may update this Privacy Policy periodically. The latest version will always be available on this page with the date of the most recent revision.
14. Contact
If you have questions about this policy or your personal data, please contact:
Email: See our footer
Post: See out footer
15. Use of Generative AI & Our Ethical AI Policy
We embrace the use of Generative Artificial Intelligence (AI) to improve the quality, speed, and personalisation of our services. This includes platforms such as OpenAI, Custom GPTs, and other AI systems.
When and How We Use AI:
- Personalising quiz results, lead magnets, or client materials
- Drafting emails or summaries based on user input
- Generating blog content or digital resources
- Powering automation in tools such as AI Agents in a Box™
Our Ethical Commitment:
✅ Transparency – Users are informed when AI is involved
✅ Consent-first – No identifiable data is processed without legal basis
✅ Human Oversight – No AI output is used without human review
✅ Privacy-by-Design – Data is anonymised where possible
✅ No Reuse for Model Training – User content is not shared with model training systems
✅ Inclusivity & Fairness – Systems are designed to avoid bias and support diverse needs
To opt out of AI-supported tools or processing, email: connect@sudhamani.com.