Growth Marketing Process doesn’t change much when I start the work as a growth consultant. However, growth marketing strategies I use changes all the time depending on the projects and data I have.
In this article, we will be discussing the Growth Marketing process & 5 growth marketing strategies you could start with.
Growth Marketing Process
- Curate data from digital marketing efforts
- Define Key Performance Indicators to monitor
- Define Success Factors of Growth Marketing
- What are the strategies which were implemented?
- Define low hanging fruit metric which can be achieved sooner than the complicated metric
- Define how experimentation will be carried out during growth marketing campaign
- Conduct the experimentations
- Curate the results of experimentations
- Analyse the data
- Rinse and repeat
Growth Strategies which you can research
- Artificial Intelligence Automation
- Implement Machine Learning where possible to understand capture the data and interpret the data to achieve the results
- Blockchain principles implemented for validation, payment and ad execution
- Natural Language process to identify misinformation
- Voice and Visual search on video marketing on Social contracts.