Growth Marketing metrics are documented in Growth Marketing Strategy and in process documentation. There will be industry-standard benchmarks for these metrics or current data from the analytics before the campaign is initiated so that it can be measure at the end of the campaign.
In this article, we will be discussing, what are some growth marketing metrics which are common to most of the marketing campaign. Before I list them, we have to categorise them so that it is easier to measure because for each experimentation.
Every experimentation has one primary metric and supporting secondary metrics.
Categories of the Growth Marketing Metrics
So, there are 3 categories the metrics are categorised. Some metrics will share the categories but measure based on their nature differently and separately.- Awareness,
- Engagement and
- Retention
- Cost of lead acquisition
- Organic traffic
- Landing page bounce rates
- Traffic from different devices
- Reach & Impressions rate from Social Media Marketing efforts
- How long the visitor was on your webpage,
- What was their buyer or intent journey path?
- Where did they got disengaged and left?
- Open rates and click-thru rates of your email marketing efforts
- Content engagement rates such as comments, liking, and sharing with their associates
- What are the referral rates?
- How often upsell, cross-sell or down-sell links clicked?
- Were there repeat purchases?
- How were the seasonal offers received?
- Did they save their wish list?