Email List building is an essential step for every business whether they are doing business online or offline if they want to grow. However, list-building online is a lot easier and cost-effective than manually or buying a list from the sellers. Even if you think the sellers have legitimately built the list you purchased.
I am a GDPR (General Data Protection Regulation 2018) consultant. When this regulation was rolled out, digital marketers predicted it would be the death of email marketing. However, email marketing went strength to strength. The Return on Investment, when using email marketing, is £42 for every £1 spent.
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Experian predicts that an email is on average worth £84.40. This statistic is from the research conducted in 2012. I am sure this has improved.
If a business uses email marketing ethically and respectfully, then they can see results shortly. Email Marketing is a cost-effective way, and returns are high for any business to ignore. At the same, the business needs to be responsible when using this channel.
What is Email List Building?
Email List building is a methodology to collect the email and other information from the potential clients when visiting your website. In some instances, these details are captured without any freebies delivered. Some of the details, collected are First name, Surname, Phone and email address. However, I always said, collect just name and email address unless you will use others in your marketing. When you collect more information, it is hard to manage because as businesses are the managers of data, if misused or lost, cleaning up company reputation becomes hard. In post GDPR era, it is an offence, and you are fined.Do's & Don'ts of Email List Building
- Don't hold on to data which you are not going to use in the future.
- Segment your list and keep them appropriate
- Cleanse your database every 12-18 months.
- Send email blast during seasonal holidays
- Set up GDPR Policies and processes such as privacy policy and cookies policy. Also, have a data deletion request and deletion processes
- Choose the Right Platform, where you can scale and easy to create email campaigns.