Having Content funnel can help you generate leads, launch your product and sell out faster. Content funnel is a vital step to make money online with integrity. Having content funnel can help you generate leads on autopilot and skyrocket your business.
Does your website or landing page, not performing as you would like it to be? Many of my clients come to me with the same issue as well. "We created a valuable content and did SEO on the page, but no one is visiting our website". Oh, we have been producing content, but it is not getting us the traction we want. Or we see impressions, but we are not getting sales from them.
Impressions Vs Click-Thrus Vs Engagements
Impressions are not going to get you the sales. You have to convert the impressions into click-thru to the next stage of the funnel. The Impressions are like window shopping or passing by the shop. Click-thrus are entering the shop for more detail lookouts. When you get sale, then it is a conversion. The industry standard now is on an average, if you had 1000 views if there is a 10% of click-thrus, out of that 10% you will have 10% have engagements. Ok, the problem is people don't work on their funnel when they are starting do any marketing or brand building for business growth. Maybe you are writing content or frantically posting on social media. With a hope that somehow, from somewhere, someone will see your content and come to buy your products or services. Unfortunately, with this attitude or approach, you are not going to become busy with clients. If you want to make money online or sell your services or products, then you must have a funnel, measure and monitor everything. It doesn't matter if you are running paid ads or not; you need to be very strategic for your prospects to follow a path and convert. So, it would help if you had a content funnel, which leads to the sales funnel. What is the difference between a sales funnel and content funnel? Very simple. The content funnels must be able to build your brand, increase your credibility and authority in your niche. The content funnel is not about selling. Instead, it is about marketing so that you can inform your prospective clients about your brand and share your content with their associates. When you lead a prospective client to the content funnel, their questions must get answered so that you can build their trust. The objective of the content funnel is to build trust is the objective. When you build trust via a content funnel, it is easy for them to be open about your promotions at a later date. You use your content such as a blog, video lessons or masterclass to generate interest by answering their immediate questions. The content funnel results in building list which you can convert through sales funnel. The excellent analogy for the content funnel is your first date. You won't propose marriage on your first date. Your first date must lead to further dates and then marriage if everything goes well between you two. Once you build a list, then you can either use email marketing to educate them further to build your credibility and authority. When you build content funnel correctly, then getting people into sales funnel is effortless. The content funnel is not about conversion but sending traffic to a sales funnel immediately or further down the line. The content funnel is the first step to your sales funnel.So, what are the components of a content funnel?
Let us look at the necessary components of a content funnel. 1. Landing page or Blog Article or Social Media Post 2. Freebie (master class, ebook or guide) 3. email marketing platform Having content funnel separate from sales funnel is a cost-effective way. You can have content funnel and sales funnel together on one landing page, but you lose your client. Because one of the examples could be, you have a three-video master class to teach them. They have to do that and then visit the same page.What are the sales funnel components?
- Sales page
- Shopping Cart
- Upsell products
- Low-end product