Website Audit done regularly will improve your search engine ranking and bring returns on content marketing efforts. Get Your FREE Report Now.
Do you want your website to be on the first page of Google? Or Do you want search engines to put your website before your potential clients or customers so that you can make money?
Then, your website must meet the rules of google algorithm(s). There is a saying that if you satisfy Google, you help all other search engines to rank your website.
Now, if you have answered “Yes” to both or one of the above questions, then keep reading.
Have you heard people say or have you ever said, “I wish I knew what my mistakes were, I would have corrected sooner?”
“Knowing makes you feel great; taking action gives your superpower.”–Sudha Mani.
A website audit will help you identify areas that need improvement and provide you with a roadmap for getting your website into search engine compliance.
The following are the seven primary benefits of SEO Audit for your website:
- will help you understand how well your site is performing and where it needs improvement
- helps you to identify website and SEO errors not satisfying Google algorithm changes
- enables you to improve website speed and performance
- allows you to enhance website security
- allows you to improve the website structure (Sitemap)
- can highlight broken links and missing image alt texts for your images
- A regular audit schedule will keep your site updated and compliant with google ranking factors all the time
Website Audit helps you understand how your website is performing on search engines
Even if your content is ranking on the first page of Google, your ranking can drop the next day because some other factors have raised the alarm to
Google is constantly changing its algorithm, so it is vital to stay up-to-date on the latest ranking factors. You can understand how well your website performs on-page, off-page, and technical SEO by routinely getting audits.
Identify errors that are limiting your website’s potential to make money
A website audit will help you where your website lacks or limits its potential to make money for you. It will suggest strategies to correct the errors and improve your website’s ranking and visibility on Google.
Enables you to improve website speed and performance if it does not satisfy search engines’ algorithm needs
Website speed and performance are crucial to website owners because they directly affect your website’s ranking and visibility on Google. A site audit will help identify any areas of your website that need improvement and will provide you with a roadmap for getting your website into compliance.
Site Audits help you improve website security
Website security is important for google ranking because it can help protect your website from being hacked or compromised. A hacked website causes reputational damage to your business and makes it challenging to rank your website. Google takes website security seriously and will penalize websites that are not secure. So, get your FREE website audit today to determine if your website is secure and search engine friendly.
Website Audit or SEO Audit can help you identify how effective your website is to get FREE organic traffic.
One of the significant benefits of website SEO audits is that they can help with creating a right to make your content marketing efforts worthwhile. An SEO audit will help you with on-page SEO. On-page SEO is where you incorporate search intent keywords in your content. It will also help you identify any other areas of your website that need improvement for content.
Your website must comply with all of Google’s quality standards so that you are seeing a return on investment on the money and time you spent to develop your website. A website SEO audit will help you do just that, and it will also help you improve your website’s speed and performance.
Website audits can help you improve the website structure (Sitemap)
The sitemaps are one of the most important aspects of a search engine’s ranking factor. The website sitemap is essentially a map of the website that aids Google in comprehending the site’s structure. The sitemap will help with the ranking and visibility of your website on Google and other search engines. Generally, there are two sitemaps for a website one is for desktop, and the other is a mobile sitemap.
If you want to ensure that your website meets Google’s quality guidelines, make sure it has a suitable sitemap. A website audit can assist you in creating or updating your sitemap, as well as improving your website’s position and visibility on Google.
Website audits can find broken links and images
Broken links and images not loading faster can be bad for user experience and ranking.
You must rectify broken links errors immediately, either redirecting to the newer link where the content is or removing the link. Secondly, images with no alt-text will make search engine crawlers go in loops, so it is a no-no for search engines. When not corrected, these two signals ruin your website’s user experience and trustworthiness. Imagine going into a shop, and someone arranges all the shelves haphazardly where items are missing, tins not labelled, etc. How would you feel? Google may penalize your website by either not indexing or not ranking for having too many broken links & images with no labels (Alt texts).
A thorough website audit reveals inconsistencies that make your website lose ranking on the search engines and incur Google’s Search Engine Rank Page (SERP) penalties. The audit also determines the website’s security vulnerability, speed, and other ranking factors affecting your website ranking.